Very important Paganini
Pampering our VIP music lovers
One of the greatest music events of the season was just around the corner. Paganini Ensemble Vienna, a superb quartet capable of playing the near-impossible compositions of the legendary Niccoló Paganini, was due to be performing in Madrid and Burgos.
We know that Paganini is one of the most admired musicians of all time, the great idol of many of today’s virtuoso violinists. And we also know that being able to hear his music live is an opportunity that the biggest violin lover would never miss. If the right people knew about these concerts, they would be a surefire success.
That’s why we decided to let the true music enthusiasts be the first people to know.
We contacted regional music schools and local orchestras, offering them a specially tailored promotion.
By creating a bespoke landing page where they could acquire their tickets, we made them feel like the Very Important People they truly were to us. They now had an effortlessly accessible opportunity to watch (and hear) world class musical talent such as Mario Hossen, Liliana Kehayova, Marta Potulska and Alexander Swete. All interpreting the music of their beloved Paganini.
These happy musicians were thankful we had thought of them, we were thankful they were able to attend, and the members of Paganini Ensemble Vienna were thankful their talent could inspire so many music lovers like themselves.
