GPservices
GPservices, Global.
Centrifugal force
Context
Pushing For Peak Performance
Global is a high-performance training centre with a presence in Spain and England. Focused on conscious training, every workout is designed to prevent injuries. Global trains athletes of all disciplines and ages, from professional footballers to young tennis players and senior golfers. In every case, injuries cause unnecessary setbacks that must be avoided.
To prevent injuries or aid recovery, an innovative training method based on isoinertial strength was developed. This cutting-edge system leverages centrifugal force to create resistance throughout the entire muscle movement process – without impact. A new brand had to be created to represent these innovative sets of machines and training tools.
Outcome
Branding & Naming: Craft A Powerful Identity
Energy, circular tension, and power – these are elements that can make a brand stand out. At the heart of it all lies a unique, engaging message: train harder, faster, stronger, and safer.
Our mission? To create a compelling brand identity that communicates maximum potential. Pushing boundaries without stopping – and free from injury. Inspired by the raw force of a tornado, we developed a strategic naming, branding, and logotype system that visually embodies strength, evolution, and control.
A brand designed to seamlessly integrate identity across training machines, fitness equipment, and high-performance sports clothing. Cyclon was born. Resistance machinery athletes can’t resist.