Instagram Vs Linkedin
Understanding their similarities and differences.
It’s easy to think that all social media platforms are more or less the same, providing opportunities for members to connect and share online. But each platform does this in a different way. Knowing how to utilise social media for maximum reach is a talent some SIngularity members have developed over many years. And continue to fine tune with every project.
Scentmate is a groundbreaking, innovative, AI-driven scent creation service. A service making bespoke scent available to many smaller companies previously excluded within the sector. Social media was to be integral to the introduction and establishment of this democratiser of scent-making.
It was launched in 5 countries simultaneously as a market-changing B2B.
The correlation between images, thoughts and aroma is crucial to the Scentmate process. A direct link must be made between the abstract and the scientific. The abstract thought process, influenced by memory and images meets the science of an AI-powered, scent creation process.
This link convinced us of the need to ensure a functioning union between LinkedIn and Instagram. The goal was to secure Scentmate clients with an effective business strategy within which an image-focused approach also attracts customers. This is a delicate balance to maintain in the B2B sector, but one that our experienced team could successfully achieve.
This link convinced us of the need to ensure a functioning union between LinkedIn and Instagram. The goal was to secure Scentmate clients with an effective business strategy within which an image-focused approach also attracts customers. This is a delicate balance to maintain in the B2B sector, but one that our experienced team could successfully achieve.
Memory, aspiration, creativity – all are at the heart of scent creation. But Scentmate puts these intangibles front and centre within a scientific AI framework.
We developed a strategy that appeals to the creative-minded free-thinkers in image-driven businesses while simultaneously connecting with new entrepreneurs and established companies from the number-crunching world of planalysis.
Emotion meets rationality. Feelings meet science. Left brain meets right brain.
Using still images and video, well-crafted copywriting and nimble art direction we engaged with intensively studied market targets through LinkedIn and Instagram.
Our team successfully launched an innovative platform that brought AI to the heart of businesses across the globe, inspiring them to be creative, and productive in a brand new way.
