What’s your @?
Scoring big in the game of social media
Like any long distance race, effective social media management must rely on consistency rather than impulse. Whether a company sells products or services, is a B2C or a B2B, or even if it’s a non-profit organisation, there will be customers, clients, or members who will want to keep up with it. Today, being on social media is essential.
i.s.t.a.a. (International Sports Travel Agencies Association) is a non-profit association that provides a global network of sports travel, promoting a positive image of sports events and travel for sports fans.
When managing their LinkedIn and Instagram profile, we make sure i.s.t.a.a.’s members know the organisation is there for them. We focus on posting regularly, interacting with the members and followers, and keeping them connected. Day by day we achieve this by maintaining a smart, professional social media image, while exploring new tools and formats.
i.s.t.a.a. members are grateful for having such an effective umbrella organisation helping them access sports fans right across the globe. An international outlook, expansive business strategy and effective social media support is a medal-winning combination.
