The first impression is the one that matters
This is how we successfully introduced a new brand to the market.
Our goals and our actions were ambitious. We launched the brand’s advertising in five European countries with a large volume of pieces in several languages. After intensive research and coordination, the Singularity team managed to collaborate with 97 of 100 of the most influential people in the world of fragrance. From Paris, Italy, London, Spain, and Germany our cross-media activation showcased the ease of use, the speed, and the infinite possibilities that Scentmate offers.
But launching is just the first step of an endless journey. Scentmate was now ready to broaden its horizons and reach even more people. The smell of success brings infinite opportunity for innovation. And further expansion.
Our goals and our actions were ambitious. We launched the brand’s advertising in five European countries with a large volume of pieces in several languages.
After intensive research and coordination, the Singularity team managed to collaborate with 97 of 100 of the most influential people in the world of fragrance. From Paris, Italy, London, Spain, and Germany our cross-media activation showcased the ease of use, the speed, and the infinite possibilities that Scentmate offers.
But launching is just the first step of an endless journey. Scentmate was now ready to broaden its horizons and reach even more people. The smell of success brings infinite opportunity for innovation. And further expansion.
