Video, video, video. Now is the time of the moving image. Video is everywhere, the tool of the moment on social media. But at Singularity we would wonder what to do with so many videos. Do you really need them? Are they the best option? Instead, we focus on effective creativity.
The options creative assets provide are wide and varied. Making these work effectively for your brand increases the engagement of your users.
Corporate communication in social networks should not be based simply on being there. Your presence must have a reason, a purpose, a personality. Attractive, defining, excellent. On video (or perhaps not).
